NewJins, known for warning malicious commenters in their previous music video, has now teamed up with Apple, shooting their latest music video "ETA" entirely with an iPhone. Is it just an Apple advertisement? Let's dive into the meaning behind the warning about smartphone usage in "ETA" and discuss the connections with iPhone 15 and iPhone 14 PRO.
Why iPhone for NewJins' "ETA" Music Video?
Although "ETA," NewJins' latest song, appears to be a simple love song directed towards an unresponsive lover, the music video and its connection with Apple's iPhone make it more intriguing. The affiliation between NewJins and Apple started with the iPhone 14, and now, some are speculating whether this song is just an iPhone 15 advertisement. However, it seems to be more than that.
The music video for "ETA," directed by Shin Woo-seok of the "OMG" music video fame, is open to various interpretations, but it carries a subtle message about smartphone usage in today's information-driven society. It implicitly showcases how smartphones can be used to track someone like a GPS or even deliver information indiscriminately. It ends with a notification but no response, leaving room for multiple interpretations.
The music video seems to explore the various roles smartphones play in our lives, depending on how we use them, conveying different emotions, fun, or even negative outcomes. This message allows for diverse and nuanced interpretations of the video's content.
Is "NewJins Phone" the iPhone 15?
The music video is not an advertisement for iPhone 15. It was shot with an iPhone 14 PRO, which is still available for purchase. The iPhone's versatility, as showcased in the video, proves that even though it's used for filming a movie, the iPhone 14 PRO's camera functions are sufficient. NewJins and Apple have had an ongoing relationship since the iPhone 14 era. The music video and previous works have featured Apple applications and various connections with iPhones, including a cameo by Apple's CEO, Tim Cook, cheering for NewJins. These connections seem to benefit both parties, leading to increased search queries for Apple and iPhone 15.
Great Anticipation for iPhone 15 and iPhone 16
iPhone 15 is expected to be released in fall this year, followed by iPhone 16 in the next year. There might be some price increases due to exchange rate fluctuations, but these new models are expected to bring enhanced design and features. Even though the iPhone 14 PRO can handle music video and movie shooting effectively, iPhone 15 and iPhone 16 are anticipated to have improvements such as sports shooting capabilities or a periscope lens to solve the camera bump issue. Thin lenses with enhanced focal lengths are likely to create differentiation and heighten users' anticipation for iPhones with telescope-like capabilities.
In conclusion, NewJins' "ETA" music video, filmed with an iPhone 15, has intrigued audiences with its implicit message about smartphone usage. However, it is not an official Apple advertisement. The collaboration between NewJins and Apple has a history starting from iPhone 14, and it seems to bring benefits to both parties. As users anticipate the launch of iPhone 15 and iPhone 16, the smartphones are expected to offer advanced features and capabilities, further exciting the users' imaginations.